OOTD Launch

short launch commercial for OOTD — shot on digital and graded to feel like film.

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About

a playful, summer picnic built around the OOTD notification. the goal was to feel like a memory: soft light, warm tones, and subtle motion.

Role

• direction, cinematography, and edit — PJ Kim

Details

• Format: 4K digital, graded to emulate color film
• Camera: Fujifilm XS-20, handheld, natural light with reflectors
• Tools: Premiere Pro, After Effects (text + notification overlays)

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