OSTAR × HOUSE BL3ND PRESENTS

DETROIT, MI
TRANSMISSION 001

FILM · PHOTO · SOCIAL
AUG 11—21 · 2026

PROJECT

UNSANCTIONED

CAMPAIGN-WORLD FOOTAGE
FROM THE CUT PARKING-LOT SEQUENCE

ENTER CASE STUDY

CO-DIRECTED · EDITED · COLORED
BY PJ KIM

ONE MONTH.
FOUR DROPS.
ONE FULL ROOM.

Project Unsanctioned was a staged rave campaign for OSTAR × House Bl3nd. Film, portraiture and short-form edits built the world first; Arcade Rave: Gotta Gacha was the payoff.

Planning began June 16. The party-room unit shot July 23, with additional production and post continuing through the August rollout. I co-directed the hero film, then edited and colored the campaign across multiple cameras and formats.

Format
Campaign · Film · Photo · Social
Presented by
OSTAR × House Bl3nd
My roles
Co-director · Editor · Colorist
Deliverables
Hero film · Photo drop · Teaser · Recap
Capture
Sony FX3 · a7III · a7IV · Fujifilm X-S20
Profiles
S-Log3 · S-Log2
  1. 01HERO FILM
  2. 02PHOTO DROP
  3. 033 DAYS BEFORE
  4. 04THE RAVE

THE INVITE
HITS DIFFERENT.

The hero film introduces Tiffany, her best friend and Chad through a graphic party reveal. Cast cards, notification overlays and high-contrast red styling turn the promo into a piece of the rave’s world.

SONY FX3 · S-LOG3 · DIRECTED BY IRWIN PATCHARAPUT + PJ KIM

Chad and Tiffany in the Project Unsanctioned hero film PLAY FILM ↗ TRANSMISSION 001 · 16:9
Lizette Mina as Tiffany
01TIFFANYLIZETTE MINA
Sianna Gelido as Best Friend
02BEST FRIENDSIANNA GELIDO
Meekel T Kim-Riney as Chad
03CHADMEEKEL T KIM-RINEY
Chad and Tiffany together at the party
04THE REVEALPARTY ROOM
Project Unsanctioned opening frame Tiffany receives a notification Best Friend reacts Project Unsanctioned closing frame

AFTER DARK.
FLASH ON.

Michael Counts photographed the campaign’s biker and racing silhouettes against cars, bikes and the sodium glow of the lot. I edited the final drop.

Two models posed by a red car
FRAME 01 · FUJIFILM X-S20
Two models in biker-inspired styling
FRAME 02 · FUJIFILM X-S20
Two models standing in front of a red car
FRAME 03 · FUJIFILM X-S20
Meekel sitting on a motorcycle
FRAME 04 · FUJIFILM X-S20
Meekel posed with a motorcycle
FRAME 05 · FUJIFILM X-S20
Close portrait beside a motorcycle
FRAME 06 · FUJIFILM X-S20

PHOTOGRAPHY · MICHAEL COUNTS / EDIT · PJ KIM

3 DAYS
BEFORE.

Anthony Nguyen’s camera-roll footage became the last signal before the doors opened: crushed monochrome, smoke, motion and red gothic titles cut for speed.

WATCH THE TEASER ↗
Teaser cold open
00:00:00:22
Party teaser frame
00:00:01:20
Crowd in the monochrome teaser
00:00:03:02
Silhouette in the monochrome teaser
00:00:04:07
Arcade Rave teaser frame
00:00:06:06
Teaser end frame
00:00:08:27

SHOT BY ANTHONY NGUYEN · SONY A7III · S-LOG2 / EDIT + COLOR · PJ KIM

A packed crowd surrounding the DJ booth at Arcade Rave

04 / AUG 21 · ARCADE RAVE

THE ROOM
WAS FULL.

+100KINSTAGRAM IMPRESSIONS
+144FOLLOWERS GAINED
361MARKED “WENT” · RSVP CAP
~250THROUGH THE DOOR

The rollout moved from a fictionalized party reveal to a real room at capacity. The teaser crossed 100K Instagram impressions during its first month, and the RSVP list hit its limit before the event.

Arcade Rave campaign banner by Justin Lagman
BANNER · JUSTIN LAGMAN · AUG 12
Crowd reaching toward the DJ booth
ROOM 01 · ALEX GE
Packed Arcade Rave crowd
ROOM 02 · ALEX GE
Arcade Rave lineup poster by Justin Lagman
LINEUP · JUSTIN LAGMAN · AUG 21
Crowd gathered under colored lights
ROOM 03 · ALEX GE
Arcade Rave crowd around the booth
ROOM 04 · ALEX GE

BUILD THE WORLD.
CUT WHAT IT DOESN’T NEED.

The original plan included a parking-lot sequence before the party. We shot and graded it, then removed it when the film worked better by dropping straight into Scene 2.

The rooftop footage still carries the campaign’s visual identity, which is why it opens this case study. The released film itself is the party-room cut.

Final color grade from the cut parking-lot sequence
Camera-original frame before the color grade
BEFORE AFTER

DRAG TO COMPARE · CUT SCENE COLOR STUDY

Edit
Adobe Premiere Pro
Grade
DaVinci Resolve Studio
Pipeline
S-Log3 / S-Gamut3.Cine → Rec.709 Gamma 2.4
Decision
Scene 1 removed · Scene 2 became the final film
Printed scripts and shot planning
01 · PLAN
Directing the party-room shoot
02 · DIRECT
Editing Project Unsanctioned
03 · EDIT
Food prepared for the production
04 · FEED THE SET

UNSANCTIONED

Presented byOSTAR × House Bl3nd
StarringLizette Mina · Meekel T Kim-Riney · Sianna Gelido
Directed byIrwin Patcharaput · PJ Kim
Edited / Colored byPJ Kim
PhotographyMichael Counts
DJJustin Tancinco · Irwin Patcharaput
VideographyAnthony Nguyen · Justin Lagman · Gabriel Del Rosario · Gabe Diego
FeaturingPenelope Talbert · Loreto Albaran · Emma Cruz · Destiny Aniciete · Monica Bumanlag · Lindsey LuMarque · Tina Ngo · Kathleen Yang
VehiclesSami Ahmed · Jaden Judge · Ryan Curamen
Event photographyAlex Ge
Event designJustin Lagman
Special thanksBB.Q Chicken · Miss Chang An · Shun Ramen & Sushi · QQ Bakery · House Bl3nd Studio

OSTAR × HOUSE BL3ND / DETROIT—WARREN / 2026